What makes our competitive analysis kit stand out?
Complete toolkit
Includes five key competitive analysis tools in one download.
Easy to use
Simple instructions help you fill out each template step by step.
Visual & clear
Visual charts and tables help you understand your market quickly.
Ready for reports
Formats are designed for easy copying into business plans and presentations.
Competitive analysis kit highlights
Here’s what we’ve included in this competitive analysis kit:
- Porter’s Five Forces Analysis
- SWOT analysis
- BCG matrix
- Perceptual map
- Competitor scoring card
- Market positioning worksheet
- Industry trend assessment
- Competitive advantage evaluation
Steps to use our competitive analysis kit

Download the kit
Download the full kit with all templates in Excel, Word, or Google Sheets for easy access and use.
Collect your market data
Gather detailed data on competitors, customers, suppliers, and industry trends to complete the analysis accurately.
Complete each template
Fill out each template carefully, covering Porter’s Five Forces, SWOT, BCG Matrix, Perceptual Map, and Competitor Scoring Card.
Review insights
Analyze the completed templates to identify your competitive advantages, weaknesses, market gaps, and improvement opportunities clearly.
Save and share
Save your work as PDFs or add templates directly into your business plans or presentations to share with stakeholders.
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Start Planning NowFrequently Asked Questions
The kit offers five key templates: Porter’s five forces, swot analysis, BCG Matrix, Perceptual Map, and Competitor Scoring Card. Together, they provide a complete toolkit for understanding your market and evaluating your competitors effectively.

