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Newsletter Archive

Check out our past newsletters to catch up on great insights, expert tips, and practical advice we've shared with our community.

ISSUE #29April 17, 2026

Investors fund the WORST CASE (not the BEST)

Founders often pitch their best-case numbers and hope investors will believe them. That’s usually the wrong move. You know what happens in most investor meetings? (Let me explain with a story of two founders) The story of two founders Two […]
ISSUE #28February 6, 2026

What Do You Do When the Runway Shrinks?

I was at a community event, and I asked this question to a bunch of early-stage founders. (Just to get their thoughts on it) There were some quick answers: Freeze hiring for a while Stop/reduce marketing spend Reduce operational costs […]
ISSUE #27January 9, 2026

How to Turn Scattered Notes into a Structured Business Plan (Ft. Upmetrics)

It’s 2026 already. (happy new year, btw 🎉) And if you don’t have a business plan yet, you’re off to a slow start. Nah, don’t worry. We’ll help you pick up the pace. Let me show you how you can […]
ISSUE #26December 19, 2025

8 Financial Charts Investors Expect in Your Business Plan

Holidays are approaching. And since everyone’s busy trying to finish their pending tasks, I’ll make this one quick. As crucial as financial reports are for a solid business plan, they can make your plan look intimidating. Visual charts and graphs […]
ISSUE #25December 12, 2025

30-Day Business Plan For 2026

If you’re starting a business in 2026, you might be juggling a lot of questions, thoughts, and confusion. What should I do first? Do I start first or plan first? Do I register now or wait? Do I even need […]
ISSUE #24December 5, 2025

20-Minute Year-End Financial Review (Before 2026)

“This year didn’t go the way I expected.” If you think like this, you’re not alone. (We feel you 🤝) 2025 has been a year like that. With squeezed margins, inflation, and messed-up supply chains, there’s no certainty about anything. […]
ISSUE #23November 19, 2025

The Biggest Competitive Analysis Myth

If you think competitors = rival companies, you’re wrong! Most people think competition is (just) a set of rival companies. And that’s not true. Because the biggest competitor isn’t any other business, it’s what your customer is already doing today. […]
ISSUE #22November 13, 2025

How to Use AI to Test Your Business Assumptions

Fact: Your assumptions can’t be accurate (not fully, at least), but you try to come close. Business planning often relies on assumptions. If you revisit your plan today, it’s probably sitting on a pile of them: Who will your customers […]
ISSUE #21October 30, 2025

The 7-Minute Investor Test

You’ve probably seen it happen on Shark Tank. A founder steps in with confidence (and background music), rehearsed lines, and perfect slides — only to be interrupted two minutes in. “Wait, how big is this market again?” Mark Cuban asks. […]
ISSUE #20October 30, 2025

Plan or Strategy (A Founder’s Dilemma)

Plan ≠ Strategy. (Yes, they both are different) I was recently explaining “planning” and “strategy” during a founder panel discussion. Some of those clueless faces made me realize this isn’t widely talked about, and people tend to blur the line […]
ISSUE #19March 12, 2025

Can AI Business Plan Generators Beat Human Writers?

I’ve been actively following newsletters, discussions, podcasts, and webinars that advocate and present their ideas on the topic. Honestly, I find most of these discussions biased. Sure, many might throw around accurate stats and facts, but it often feels like […]
ISSUE #18February 26, 2025

How to Execute a Business Plan (Practical Tips & Advice)

Creating a business plan is easy. With a tool like Upmetrics, you can put together a detailed business plan in just a few hours, but success comes down to executing all those strategies. Let me say this out loud: “EXECUTION […]
ISSUE #17February 19, 2025

The Easiest Way to Write a Business Plan Ever

Business plan templates have been around for a while now. AI plan generators are comparatively new. We compared both—their good and bad aspects to see which comes on top as the easiest. If this were to be a popularity contest, […]
ISSUE #16February 7, 2025

Is It Worth Getting Your Business Plan Professionally Reviewed?

With generative AI advancing and becoming easily accessible to everyone, this question has been on the trend like never before: Is it worth getting your plan professionally reviewed when you can always use ChatGPT? I see people using generative AI […]
ISSUE #15January 23, 2025

I Reviewed Airbnb’s Original Pitch Deck

Question: Are 14 slides enough to raise 600k or perhaps a million? If your slides look like these Airbnb slides, then absolutely—why not? Airbnb, the most disruptive tech startup in the hospitality industry, was recently valued at around $83 billion, […]
ISSUE #14January 23, 2025

Why Separate Marketing Plans Often Go Haywire?

A marketing plan isn’t meant to exist in isolation—it’s not a standalone entity. You need to back-it-up with a strong business strategy, or else it’s doomed to fail or go haywire. (more often than not) While some may argue on […]
ISSUE #13January 10, 2025

Start Your Year Strong, with a New Business!

Search Google for “How to start a new business in 2025”, and you see Google algo omitting SERPs with the same old steps and suggestions. While those articles do a decent job outlining steps, they often lack—fresh perspectives, hands-on tips, […]
ISSUE #12December 26, 2024

How to “Not” Fail Your New Year Resolutions?

This newsletter is a result of our pre-holiday excitement. Don’t expect serious business planning tips today. #christmas_is_coming As we send out the last newsletter of the year, I’ve decided to go slightly off-topic. Let’s talk about New Year resolutions: why […]
ISSUE #11December 18, 2024

Copycat Competitors and the Break-Out Point

Copying your competition has a lot of benefits. You get a well-working framework to make your marketing, or pricing, or business strategy work. It’s the easiest thing for a young [clueless] entrepreneur to do and get off the mark. If […]
ISSUE #10December 11, 2024

How to Present to Investors (Tips from YC Founder)

In all my newsletters, I’ve always shared my own opinions, insights, and suggestions—gained from personal experience, facing challenges, and finding my own solutions. Today’s topic isn’t quite my forte. But it’s an interesting one—something I personally sought to learn. We’re […]
ISSUE #9December 5, 2024

Why Long-Term Financial Projections May Not Work for Startups?

I remember being around 7 or 8 when my parents would ask, “What do you want to be when you grow up?” I’d say, “Batman.” (Spoiler: I didn’t become Batman, nor did I save Gotham.) This instance is relevant to […]
ISSUE #8November 27, 2024

I Reviewed Apple’s Original Business Plan

Apple. (A-P-P-L-E) A name that once belonged to a round fruit with smooth green, red, or yellow skin now seems to have been redefined entirely. Search Google for “Apple,” and you’ll be redirected to the tech giant, not the fruit. […]
ISSUE #7November 25, 2024

How to Conduct Market Research in 30 Minutes or Less

Give a startup founder a mic and ask them about their idea—they won’t stop until you make them. (We’re built that way 😬) When I wrote my first business plan for Upmetrics, I knew exactly what I was writing. Everything […]
ISSUE #6November 13, 2024

Are Business Plans Dead?

The answer to this question can’t be a straight NO or a resounding YES. I won’t just say no because we sell business plan software. But does that mean business plans are obsolete? Not exactly. (You: Wait, what? Stop the […]
ISSUE #5November 6, 2024

Can ChatGPT Write You a Good Business Plan?

I get this question all the time: Can ChatGPT write a good business plan? I’ve been asked by students, fellow entrepreneurs, and customers alike. And let me tell you—opinions are all over the place. Ask an AI enthusiast, and they’ll […]
ISSUE #4October 31, 2024

Is $2,500 for a Business Plan Worth It?

Although I’m sending out this newsletter today, it’s inspired by a conversation I had last week. A client asked me, “How do you justify the huge price difference between Upmetrics’ subscription and planning services?” (Spoiler alert: I convinced him. 🫣) […]
ISSUE #3October 26, 2024

Mathias Manages 100+ Clients’ Business Plans in Upmetrics

Hope your week’s off to a great start—hopefully, with fewer last-minute client requests! Client demands and those impromptu Google Meets, right? They’re the gift that keeps on giving. 😄 That reminds me of the story of a fellow business consultant, […]
ISSUE #2October 24, 2024

I Asked Experts Why Business Plans Fail

I hope everything’s good on your side of the world. “65% of all new businesses fail during the first 10 years.” I read this in an Investopedia article, and it got me thinking. “Why do businesses fail?” We’re not talking […]
ISSUE #1October 16, 2024

Learn Financial Forecasting in 10 Minutes (No Bullsh*t)

Financial forecasting doesn’t have to be as complicated as it seems. What if I told you that you could learn to forecast financials in just 10 minutes? No kidding. Check out this super-short guide to learn financial forecasting.